WASA | Überraschend Anders

Digital Communication:

Wasa crackers bring the Swedish lifestyle to life. And inspires to do things a little differently. Leading to ‘‘Überraschend anders - so schmeckt Wasa’’. Translated to ''surprisingly different - the taste of Wasa''. A TVC was created, an interaction between a young couple. Focused on a woman in the kitchen eating yogurt. She bites down on the spoon and is surprised by a crackling sound in the room. It’s her partner who’s eating a Wasa cracker with delightful toppings. He smiles and let’s her try it. I was involved in the concept development and production. Also creating digital content which carried the witty and surprise spirit of ‘‘Überraschend anders’’. The assets were so successful that facebook approach us to make it a case study on their creative hub.

Roles:

Concept Development, Art Direction, Digital communications, Content Curator